Institution and Technology for Consumers' Food Trust

Organic Agriculture: Food for Future Green Consumers in Iran

The aim of this paper was investigating the effects of organic knowledge, perceived consequences, subjective norms,price, and green trust, perceived consumer effectiveness, availability, relative advantage, and organic purchase intention on organic purchase behavior among Iranian consumers as the consumers in a developing country.The survey questionnaire was administered to the customers of lar...

What Makes Consumers Trust B2C?

The problem of trust came with the development of B2C E-Business and has become a bottleneck. This paper studied crucial influential factors for E-trust on B2C E-Business through a survey and analyzed the difference between E-trust influential factors for different levels of consumers in China. The result and conclusion are expected to provide suggestions to B2C websites, to help improve consum...

Consumers’ Trust in Government and Their Attitudes towards Genetically Modified Food: Empirical Evidence from China

Consumers' Food Choices: Implications for Marketers

Consumers' choices among foods today are influenced by a wider variety of economic and non-economic factors than ever before. These factors must be understood and forecast by marketers who, facing increasing competition in all markets, must prepare for, not simply react to, inevitable marketplace change. Economists typically have relied on four types of variables to predict food demand: consume...

Food Safety in the Aftermath of Fukushima: Who can Consumers Trust?